TOOLS & SKILLS
EXPERIENCE
SQUARE IN THE AIR
SQUARE IN THE AIR
SQUARE IN THE AIR
Social Media Account Manager
Feb 2023 - Dec 2024
- Managing a range of accounts across both B2B & B2C, looking after daily posts, ad campaigns and client management
- Collaborating with other team members on the company's flagship accounts, as well as taking the lead on projects with key clients
- Heading up the company's B2B social efforts, ensuring members in both the social and B2B teams were fully up to speed with the industry's current methods, tools and strategies
GLENCARMO
SQUARE IN THE AIR
SQUARE IN THE AIR
Sales Development & Online Marketing Manager
Jan 2017 - Jan 2023
- Building and maintaining a list of clients from scratch
- Developing all artwork (both printed and online) for Glencarmo brands and our clients
- Creating and actioning SEO strategy for new brands, focussing mainly on content creation and backlinks
- Working closely with developers to monitor site performance and adjust accordingly through AB testing
BWIN
COPA90
COPA90
Social Media Manager
Apr 2014 - Oct 2016
- Planning, posting and managing all content across bwin UK’s social media channels
- Managing community managers in three countries to ensure our social media strategy is being implemented at a desired standard to meet our targets
- Creating Facebook and Twitter ads to drive post engagement on our UK, French & Belgian pages, as well as growing our communities at a rate to meet specific targets
- Managing monthly budgets for engagement and growth of Facebook & Twitter pages across several European pages
- Working alongside bwin’s Head of Social to develop plans for covering major sporting events, then rolling the process out to other European markets
- Decided on image styles and developing Photoshop templates to ensure all our community managers are producing images to fit a specific universal style
- Working alongside some of Europe’s largest football club’s (including Real Madrid & Manchester United) to ensure all collaborations on social media are benefiting both parties
- Overseeing the uploading of video content to YouTube, and optimising to meet the demands of the most recent ranking algorithms
COPA90
COPA90
COPA90
Social Media Account Manager
Jan 2013 - Apr 2014
- Leading the team’s interaction with over 500,000 subscribers on YouTube
- Managing content to engage and grow a Facebook audience of over one million fans
- Creating and managing content calendar for all social channels
- Working alongside production teams to ensure we capture additional content to successfully push our main pieces across our various social media platforms
- Continuing to grow Copa90’s online presence through social media and blog representation
- Building relationships and working with influential members of the football community
- Working closely with some of the biggest clubs and players in world football
- Using Photoshop to create or edit any imagery for all our social channels and videos